I partner with luxury travel companies and boutique hotel brands on content marketing and copywriting projects. My previous clients include Small Luxury Hotels, Mr & Mrs Smith, i-escape, British Airways and Virgin Atlantic.

My services

I craft memorable and engaging content that brings your brand to life. From editorial articles and SEO-led blog posts to newsletters and thought leadership pieces, my writing connects with discerning audiences and reflects each brand’s unique voice.
I create persuasive copy that drives results across digital and print channels. Whether it’s landing pages and product descriptions or copy for email and social, my creative meets strategic approach ensures copy captures attention and drives conversion.
Drawing on my extensive editorial and trend reporting experience, I help brands plan and optimise their content. This includes developing editorial calendars, defining brand voice and advising on tone, format, and channels – all with the aim of engaging the right audiences and achieving their goals.

Previous work

Editorial content for Mr & Mrs Smith

I regularly contribute hotel reviews and editorial articles for the boutique hotel platform.
Hotel copy for i-escape

I have written detailed hotel description pages for the travel company.
Editorial content for Small Luxury Hotels

I write blog posts about hotels within the luxury platform’s portfolio alongside editorial travel guides.
Branded content articles for The Times

I partner with the publisher to write content for clients such as BA Holidays, Cunard Cruises, Club Med, Sani Resort, Virgin Atlantic and the Singapore Tourist Board.
Branded content articles for National Geographic Traveller

I collaborate with the magazine to write sponsored articles for tourist boards around the world.
Copywriting for Pai Skincare

I worked part-time in-house for the skincare brand creating weekly email newsletters and writing copy for landing pages, banners and product descriptions.